{"title":"Rolex 1908","description":"\u003cspan\u003eElegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new model testify to the Manufacture’s comprehensive in-house expertise. Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland. Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.\u003c\/span\u003e","products":[{"product_id":"rolex-1908-m52509-0002","title":"1908","description":"\u003cp\u003e39 mm, 18 ct white gold, polished finish\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":54764203082031,"sku":"M52509-0002","price":30300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/4075\/6271\/files\/m52509-0002.png?v=1780383282"},{"product_id":"rolex-1908-m52508-0008","title":"1908","description":"\u003cp\u003e39 mm, 18 ct yellow gold, polished finish\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":54764701253935,"sku":"M52508-0008","price":40900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/4075\/6271\/files\/m52508-0008.png?v=1780383181"},{"product_id":"rolex-1908-m52506-0003","title":"1908","description":"\u003cp\u003e39 mm, platinum, polished finish\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":57966923907375,"sku":"M52506-0003","price":33600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/4075\/6271\/files\/m52506-0003.png?v=1780383206"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/4075\/6271\/collections\/m52508-0006.png?v=1771651616","url":"https:\/\/hl-gross.myshopify.com\/collections\/rolex-1908.oembed","provider":"H.L. Gross \u0026 Bro. Jewelers","version":"1.0","type":"link"}